SOLANA BEACH, CA – January 27, 2026 American Wave Machines, the surf technology company behind PerfectSwell® Surf Venues worldwide, placed in the annual blooloop Innovation Awards celebrating the creativity, imagination and dynamism that drives the attractions business. PerfectSwell® won in the Experiential Technology category introducing Gen 6 technology, the most advanced surf pool technology in the world.
Blooloop partnered with Area15 for the prestigious awards. Winston Fisher, CEO of Area 15 said “Innovation thrives when great ideas are seen, shared, and challenged. blooloop is essential to that ecosystem—spotlighting the people, projects, and thinking that are redefining the future of experiential entertainment. We’re proud to support the Innovation Awards and the global community blooloop brings together.”
“Since launch, PerfectSwell® has been the wave surfers want. With gen 6, we’ve doubled down and improved the already premium, addicting surf we’re known for,” said AWM CEO Bruce McFarland. “This award highlights not only the ingenuity of the AWM team, but also the growing demand for innovative, sport driven destinations worldwide.”
About American Wave Machines
American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.
